Name: Cindy Sherman in the Goetz Collection /Window
Start: 2026-04-07T14:00:00+02:00
End: 2026-04-07T20:00:00+02:00
Location: Sammlung Goetz/Schaufenster

Cindy Sherman: When Identity Becomes a Stage

In the Goetz Collection /Window in Munich's city center, Cindy Sherman engages in direct dialogue with the audience through a selection from her fashion series and other works from the collection. The presentation introduces the central theme of her oeuvre: the staging of role models, identity, and media reality.

Photography as Art of Transformation

Cindy Sherman is regarded as one of the most influential voices in contemporary photography. Since the late 1970s, she has worked with self-staging, costume, mask, and the placement of body and gaze. Her images are not autobiographical confessions but precisely constructed image spaces where social codes become visible. This is where her power lies: each shot appears like a frozen moment from film, fashion, or art history, simultaneously exposing their constructions.

Between Fashion Image, Role Model, and Art History

The fashion series shown in Munich, created between 1983 and 1994, shifts the perspective on glamour, pose, and staging. Sherman deconstructs the promise of fashion photography and transforms the surface into a critical image system. Supplementary photographs from the Goetz Collection broaden this approach to additional bodies of work and make visible how consistently Sherman has worked for decades with masquerade, identity constructs, and cultural projection.

An Exhibition Space with a View into the City

The window on Pacellistraße is itself part of the experience. Through the floor-to-ceiling windows, the exhibition appears not isolated but opened into the urban space. This special exhibition atmosphere enhances the viewing of the artworks: light, architecture, and the gaze of passersby become part of the aesthetic experience. The Goetz Collection connects the location with digital and analog mediation formats, making the show accessible to younger visitor groups as well.

Mediation and Museum Experience

The Goetz Collection also includes accompanying offerings such as web apps and mediation formats that expand access to contemporary art. For art-interested visitors, this creates not just an exhibition but a multifaceted art experience that spans art history, contemporary art, and cultural education. Those who see Cindy Sherman live experience photography as an analytical, poetic, and often unsettling form of image critique.

Conclusion: This exhibition makes visible why Cindy Sherman has been regarded as a key figure in photographic art for decades. Anyone interested in contemporary art, role models, and the power of staging should definitely visit the Goetz Collection /Window in Munich.