Babelsberger Str. 26, Potsdam
Babelsberger Str. 26, 14473 Potsdam, Germany
TMB Tourism Marketing Brandenburg GmbH | Potsdam & Contact
The TMB Tourism Marketing Brandenburg GmbH is the central point of contact for many inquiries related to Brandenburg because it is much more than just a name in the imprint. Those searching for the company name, for Potsdam, for contact, for the Brandenburg app, or for the travel newsletter will land at an official information and marketing agency of the state of Brandenburg. The website consolidates travel content, service pathways, press contacts, brochures, app access, and tourist thematic worlds in one place. This is exactly what makes the TMB interesting for travelers, media, partners, and industry players: it connects tourist orientation with official communication and with clear brand work for the travel destination Brandenburg. On the homepage and in the service areas, it is very clear that the TMB positions Brandenburg as a year-round destination while bringing together culture, nature, events, accommodation, and travel planning. ([reiseland-brandenburg.de](https://www.reiseland-brandenburg.de/kontakt-services/kontakt-beratung/informations-und-vermittlungsservice/))
What is the TMB Tourism Marketing Brandenburg GmbH?
The TMB Tourism Marketing Brandenburg GmbH was founded in 1998 and operates as a destination management organization for the state of Brandenburg. This classification is important because it explains why the TMB plays such a central role in the state's tourism communication: it is not simply an advertising agency, but an organization that positions, develops, and markets the tourism offerings in a long-term and sustainable manner. This explicitly includes the brand management of the tourism brand Brandenburg and the associated branding process. Anyone reading the page quickly realizes that the TMB is not focused on a single location or attraction, but on the entire travel destination Brandenburg with its regions, themes, and target groups. This is exactly where the branded search queries around the company name, the location Potsdam, and the official website come from. The company thus works at the interface between public tourism strategy, editorial travel information, and practical visitor guidance. ([presse.reiseland-brandenburg.de](https://presse.reiseland-brandenburg.de/pressreleases/brandenburgs-tourismusbranche-diskutiert-zukunftsthemen-3407302))
The structure of the TMB also includes a clear sponsorship. The shareholders are the state of Brandenburg with 59 percent, the Association of Brandenburg Corporations for the Promotion of the Brandenburg Tourism Industry GbR with 36 percent, and the Berlin Tourism & Congress GmbH, known as visitBerlin, with 5 percent. This shows that the TMB does not operate as an isolated private initiative, but is closely connected with the state and important tourism economic partners. In the current official information, Christian Woronka is named as the managing director; Dr. Friederike Haase is listed as the chair of the supervisory board. This also makes the governance transparently documented. For users, this is relevant because such information builds trust: one immediately sees that behind the portal stands an official structure rooted in Brandenburg that strategically manages tourism and does not just collect content. ([presse.reiseland-brandenburg.de](https://presse.reiseland-brandenburg.de/pressreleases/brandenburgs-tourismusbranche-diskutiert-zukunftsthemen-3407302))
Where is the TMB located in Potsdam and how can I reach them?
The company headquarters of the TMB is located at Babelsberger Straße 26, 14473 Potsdam. This address appears in the imprint, in the newsroom, and in the official contact areas of the website. Additionally, the TMB provides a central telephone number, a general email address, and for travel advice the address service@reiseland-brandenburg.de. Those visiting the website will find not only classic contact details but also direct service pathways such as contact forms, live chat, and links to social media. This is important for seekers because the TMB does not only rely on formal accessibility but also on quickly usable advisory channels for travel planning, questions about the state of Brandenburg, and information for the next tour. The website thus demonstrates a modern service understanding: first orientation, then direct contact, then concrete forwarding to the relevant topic. ([presse.reiseland-brandenburg.de](https://presse.reiseland-brandenburg.de/pressreleases/brandenburgs-tourismusbranche-diskutiert-zukunftsthemen-3407302))
The telephone availability is also officially described, albeit in two contexts. The homepage states that telephone availability is weekdays from Monday to Friday between 9 AM and 1 PM, additionally on October 31 from 9 AM to 1 PM. In the area of information and mediation services, it states that for inquiries that do not result in a booking, feedback will be provided as soon as possible within the service hours of Monday to Friday between 9 AM and 6 PM. This information shows that the TMB distinguishes between general telephone availability and the specific processing of travel inquiries. For users, this is practical because it immediately becomes clear when direct telephone advice is sensible and when the written path via forms, email, or live chat is the better choice. Especially for general inquiries such as contact, address, or service, this clear structure is a real added value. ([brandenburg-tourism.com](https://www.brandenburg-tourism.com/))
The official contact architecture also includes the press contacts of the TMB. The newsroom lists Birgit Kunkel, Patrick Kastner, and Matthias Schäfer as contacts with their respective functions and direct dial numbers. This is more than just an organizational detail, as it shows how strongly the TMB focuses on targeted communication. Press inquiries, tourism campaigns, and professional follow-up questions can thus go directly to the right place. This is particularly helpful for media, industry partners, and cooperation inquiries because the website thereby becomes not only a travel platform but also a credible communication hub. Therefore, anyone searching for imprint, contact, telephone, or contact person in the search field receives not only an address but a well-documented structure that connects travel information, company data, and media work. ([presse.reiseland-brandenburg.de](https://presse.reiseland-brandenburg.de/pressreleases/brandenburgs-tourismusbranche-diskutiert-zukunftsthemen-3407302))
Brandenburg App, Travel Newsletter, and Brochure Ordering
A central theme of the TMB is the Brandenburg App. The official description presents it as a free travel companion for excursions, multi-day tours, events, and overnight bookings. The utility is particularly important: the app has been redesigned to make the offerings clearer and to help users find their destination in the state of Brandenburg more quickly. It works with map and list views, shows the surroundings thanks to automatic location detection, allows filtering by categories, and lets users save favorites in lists. Thus, the app is not just another digital showcase but a practical planning tool for people wanting to actively discover Brandenburg. For inquiries related to the Brandenburg App, excursion destinations, or tour tips, this is a strong signal because the TMB offers directly useful functions here and not just inspiration in the abstract. ([presse.reiseland-brandenburg.de](https://presse.reiseland-brandenburg.de/pressreleases/die-neue-brandenburg-app-3111497.pdf))
The travel newsletter and brochure ordering are also visibly part of the service offering. The website describes the newsletter as a monthly source of information with current vacation and excursion tips. This is particularly relevant for users who are regularly looking for new ideas for Brandenburg rather than just visiting a place once. Additionally, the brochure ordering is clearly listed on the site as a separate service point. Those who prefer to plan analog will still find printed or digitally orderable information. This is complemented by the Brandenburg map with over 12,000 information points and a routing function designed to facilitate vacation planning. That the TMB also directly refers to Facebook, Instagram, YouTube, and other social media channels shows a strong interlinking of classic information, digital inspiration, and further contact. This mix is valuable for both SEO and user expectations as it covers various forms of travel planning. ([reiseland-brandenburg.de](https://www.reiseland-brandenburg.de/kontakt-services/kontakt-beratung/informations-und-vermittlungsservice/))
What themes and travel content shape Brandenburg?
The official website of the TMB is broadly structured and systematically covers the typical travel interests in Brandenburg. On the homepage and in the thematic areas, water worlds, active nature, culture, wellness & water parks, shopping, accommodations, and winter activities are presented, among others. Event highlights, cultural offerings, and nature experiences are also included. Brandenburg is explicitly described as a place where one can dive into sparkling lakes, hike through forests, cycle across wide landscapes, or immerse oneself in history in romantic castles. Additionally, twelve regions full of charm, culture, and history are mentioned. For content planning, this is an important signal: the TMB narrates Brandenburg not only as a geographical space but as an experiential space with clear motivational worlds. ([brandenburg-tourism.com](https://www.brandenburg-tourism.com/))
This is particularly evident in the event and cultural content. The website announces event highlights that bring together Brandenburg, culture, and nature at a high level. The navigation also includes specific event references such as Potsdam Palace Night, Havelland Music Festival, Chorin Music Summer, Elbland Festival Wittenberge, Cottbus Film Festival, Open Gardens, and Christmas Markets. This thematic breadth is valuable for seekers because Brandenburg does not appear as a single excursion destination but as a region with a very dense event calendar. Therefore, anyone searching for programs, events, or an overview of cultural highlights will find an official page that addresses these travel concerns and focuses on regional diversity rather than individual experiences. ([brandenburg-tourism.com](https://www.brandenburg-tourism.com/))
Press, Partners, and the Brandenburg Tourism Network
Another important area of the TMB is networking with press, partners, and industry players. The website not only provides classic travel information but also sections like About Us, Our Partners, Press, Meetings in Brandenburg, and Brandenburg Tourism Network. This shows that the TMB does not only target guests but also companies, organizers, municipalities, and media. This multiple role is typical for a destination management organization: it informs the public while simultaneously supporting tourism economic collaboration. Therefore, those professionally engaged with Brandenburg as a travel destination will find not only inspiration there but also structures for cooperation, industry communication, and media utilization. ([reiseland-brandenburg.de](https://www.reiseland-brandenburg.de/kontakt-services/kontakt-beratung/informations-und-vermittlungsservice/))
The current press work underscores this role very clearly. At the Brandenburg Tourism Day 2025, the TMB appeared together with the Ministry of Economic Affairs, Labor, Energy and Climate Protection and the East German Savings Bank Association as organizers. The focus included digital visibility, artificial intelligence in tourism, sustainability, visitor management, and the future of gastronomy. At the same time, Christian Woronka emphasized that Brandenburg must be further strengthened as a travel destination through communication and that the TMB would promote the campaign Brandenburg with all senses for excursions and short trips in the cooler season to position the state as a year-round destination. This is a strong indication of how the TMB operates: not just reactively, but strategically, campaign-oriented, and with a view to season extension, quality, and marketing. ([presse.reiseland-brandenburg.de](https://presse.reiseland-brandenburg.de/pressreleases/brandenburgs-tourismusbranche-diskutiert-zukunftsthemen-3407302))
Why the TMB is so important for Brandenburg travel
For travelers, the TMB is a kind of official entry point into the travel destination Brandenburg. Those looking for information about Brandenburg receive curated content, practical help, and a digital travel infrastructure from a single source. This includes app, newsletter, brochures, map, social media, contact options, and thematic entries into nature, culture, events, and accommodations. For the user, this is particularly valuable because they do not have to search among many scattered sources but find a reliable, state-rooted point of contact. This is exactly why the TMB becomes one of the most important addresses for inquiries related to Brandenburg tourism, travel planning, official information, and service. The site clearly shows that Brandenburg is actively marketed as a travel destination while being editorially explained. ([reiseland-brandenburg.de](https://www.reiseland-brandenburg.de/kontakt-services/kontakt-beratung/informations-und-vermittlungsservice/))
From an SEO perspective, this also explains the dominant search motives behind the given keywords: users want the official name of the organization, the location in Potsdam, contact, imprint, app, newsletter, and the most important service pathways. The search intent is thus predominantly informative and navigational, aimed at the right official page and concrete help. The TMB responds to this with clear pathways, an overview navigation, and a strong mix of digital orientation and classic travel advice. That the website presents Brandenburg as a diverse destination with twelve regions, event-rich highlights, and thematic worlds makes it relevant not only for vacationers but also for media, partners, and industry players. Therefore, those searching for the TMB are essentially looking not just for a company but for the official access to tourism in Brandenburg. ([brandenburg-tourism.com](https://www.brandenburg-tourism.com/))
Sources:
- Brandenburg Tourism: holidays and excursion around Berlin - Official Website
- Services - Travel Planning Brandenburg
- Imprint - TMB Tourism Marketing Brandenburg GmbH
- Brandenburg's tourism industry discusses future topics - TMB Tourism Marketing Brandenburg GmbH
- The new Brandenburg App - TMB Tourism Marketing Brandenburg GmbH
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TMB Tourism Marketing Brandenburg GmbH | Potsdam & Contact
The TMB Tourism Marketing Brandenburg GmbH is the central point of contact for many inquiries related to Brandenburg because it is much more than just a name in the imprint. Those searching for the company name, for Potsdam, for contact, for the Brandenburg app, or for the travel newsletter will land at an official information and marketing agency of the state of Brandenburg. The website consolidates travel content, service pathways, press contacts, brochures, app access, and tourist thematic worlds in one place. This is exactly what makes the TMB interesting for travelers, media, partners, and industry players: it connects tourist orientation with official communication and with clear brand work for the travel destination Brandenburg. On the homepage and in the service areas, it is very clear that the TMB positions Brandenburg as a year-round destination while bringing together culture, nature, events, accommodation, and travel planning. ([reiseland-brandenburg.de](https://www.reiseland-brandenburg.de/kontakt-services/kontakt-beratung/informations-und-vermittlungsservice/))
What is the TMB Tourism Marketing Brandenburg GmbH?
The TMB Tourism Marketing Brandenburg GmbH was founded in 1998 and operates as a destination management organization for the state of Brandenburg. This classification is important because it explains why the TMB plays such a central role in the state's tourism communication: it is not simply an advertising agency, but an organization that positions, develops, and markets the tourism offerings in a long-term and sustainable manner. This explicitly includes the brand management of the tourism brand Brandenburg and the associated branding process. Anyone reading the page quickly realizes that the TMB is not focused on a single location or attraction, but on the entire travel destination Brandenburg with its regions, themes, and target groups. This is exactly where the branded search queries around the company name, the location Potsdam, and the official website come from. The company thus works at the interface between public tourism strategy, editorial travel information, and practical visitor guidance. ([presse.reiseland-brandenburg.de](https://presse.reiseland-brandenburg.de/pressreleases/brandenburgs-tourismusbranche-diskutiert-zukunftsthemen-3407302))
The structure of the TMB also includes a clear sponsorship. The shareholders are the state of Brandenburg with 59 percent, the Association of Brandenburg Corporations for the Promotion of the Brandenburg Tourism Industry GbR with 36 percent, and the Berlin Tourism & Congress GmbH, known as visitBerlin, with 5 percent. This shows that the TMB does not operate as an isolated private initiative, but is closely connected with the state and important tourism economic partners. In the current official information, Christian Woronka is named as the managing director; Dr. Friederike Haase is listed as the chair of the supervisory board. This also makes the governance transparently documented. For users, this is relevant because such information builds trust: one immediately sees that behind the portal stands an official structure rooted in Brandenburg that strategically manages tourism and does not just collect content. ([presse.reiseland-brandenburg.de](https://presse.reiseland-brandenburg.de/pressreleases/brandenburgs-tourismusbranche-diskutiert-zukunftsthemen-3407302))
Where is the TMB located in Potsdam and how can I reach them?
The company headquarters of the TMB is located at Babelsberger Straße 26, 14473 Potsdam. This address appears in the imprint, in the newsroom, and in the official contact areas of the website. Additionally, the TMB provides a central telephone number, a general email address, and for travel advice the address service@reiseland-brandenburg.de. Those visiting the website will find not only classic contact details but also direct service pathways such as contact forms, live chat, and links to social media. This is important for seekers because the TMB does not only rely on formal accessibility but also on quickly usable advisory channels for travel planning, questions about the state of Brandenburg, and information for the next tour. The website thus demonstrates a modern service understanding: first orientation, then direct contact, then concrete forwarding to the relevant topic. ([presse.reiseland-brandenburg.de](https://presse.reiseland-brandenburg.de/pressreleases/brandenburgs-tourismusbranche-diskutiert-zukunftsthemen-3407302))
The telephone availability is also officially described, albeit in two contexts. The homepage states that telephone availability is weekdays from Monday to Friday between 9 AM and 1 PM, additionally on October 31 from 9 AM to 1 PM. In the area of information and mediation services, it states that for inquiries that do not result in a booking, feedback will be provided as soon as possible within the service hours of Monday to Friday between 9 AM and 6 PM. This information shows that the TMB distinguishes between general telephone availability and the specific processing of travel inquiries. For users, this is practical because it immediately becomes clear when direct telephone advice is sensible and when the written path via forms, email, or live chat is the better choice. Especially for general inquiries such as contact, address, or service, this clear structure is a real added value. ([brandenburg-tourism.com](https://www.brandenburg-tourism.com/))
The official contact architecture also includes the press contacts of the TMB. The newsroom lists Birgit Kunkel, Patrick Kastner, and Matthias Schäfer as contacts with their respective functions and direct dial numbers. This is more than just an organizational detail, as it shows how strongly the TMB focuses on targeted communication. Press inquiries, tourism campaigns, and professional follow-up questions can thus go directly to the right place. This is particularly helpful for media, industry partners, and cooperation inquiries because the website thereby becomes not only a travel platform but also a credible communication hub. Therefore, anyone searching for imprint, contact, telephone, or contact person in the search field receives not only an address but a well-documented structure that connects travel information, company data, and media work. ([presse.reiseland-brandenburg.de](https://presse.reiseland-brandenburg.de/pressreleases/brandenburgs-tourismusbranche-diskutiert-zukunftsthemen-3407302))
Brandenburg App, Travel Newsletter, and Brochure Ordering
A central theme of the TMB is the Brandenburg App. The official description presents it as a free travel companion for excursions, multi-day tours, events, and overnight bookings. The utility is particularly important: the app has been redesigned to make the offerings clearer and to help users find their destination in the state of Brandenburg more quickly. It works with map and list views, shows the surroundings thanks to automatic location detection, allows filtering by categories, and lets users save favorites in lists. Thus, the app is not just another digital showcase but a practical planning tool for people wanting to actively discover Brandenburg. For inquiries related to the Brandenburg App, excursion destinations, or tour tips, this is a strong signal because the TMB offers directly useful functions here and not just inspiration in the abstract. ([presse.reiseland-brandenburg.de](https://presse.reiseland-brandenburg.de/pressreleases/die-neue-brandenburg-app-3111497.pdf))
The travel newsletter and brochure ordering are also visibly part of the service offering. The website describes the newsletter as a monthly source of information with current vacation and excursion tips. This is particularly relevant for users who are regularly looking for new ideas for Brandenburg rather than just visiting a place once. Additionally, the brochure ordering is clearly listed on the site as a separate service point. Those who prefer to plan analog will still find printed or digitally orderable information. This is complemented by the Brandenburg map with over 12,000 information points and a routing function designed to facilitate vacation planning. That the TMB also directly refers to Facebook, Instagram, YouTube, and other social media channels shows a strong interlinking of classic information, digital inspiration, and further contact. This mix is valuable for both SEO and user expectations as it covers various forms of travel planning. ([reiseland-brandenburg.de](https://www.reiseland-brandenburg.de/kontakt-services/kontakt-beratung/informations-und-vermittlungsservice/))
What themes and travel content shape Brandenburg?
The official website of the TMB is broadly structured and systematically covers the typical travel interests in Brandenburg. On the homepage and in the thematic areas, water worlds, active nature, culture, wellness & water parks, shopping, accommodations, and winter activities are presented, among others. Event highlights, cultural offerings, and nature experiences are also included. Brandenburg is explicitly described as a place where one can dive into sparkling lakes, hike through forests, cycle across wide landscapes, or immerse oneself in history in romantic castles. Additionally, twelve regions full of charm, culture, and history are mentioned. For content planning, this is an important signal: the TMB narrates Brandenburg not only as a geographical space but as an experiential space with clear motivational worlds. ([brandenburg-tourism.com](https://www.brandenburg-tourism.com/))
This is particularly evident in the event and cultural content. The website announces event highlights that bring together Brandenburg, culture, and nature at a high level. The navigation also includes specific event references such as Potsdam Palace Night, Havelland Music Festival, Chorin Music Summer, Elbland Festival Wittenberge, Cottbus Film Festival, Open Gardens, and Christmas Markets. This thematic breadth is valuable for seekers because Brandenburg does not appear as a single excursion destination but as a region with a very dense event calendar. Therefore, anyone searching for programs, events, or an overview of cultural highlights will find an official page that addresses these travel concerns and focuses on regional diversity rather than individual experiences. ([brandenburg-tourism.com](https://www.brandenburg-tourism.com/))
Press, Partners, and the Brandenburg Tourism Network
Another important area of the TMB is networking with press, partners, and industry players. The website not only provides classic travel information but also sections like About Us, Our Partners, Press, Meetings in Brandenburg, and Brandenburg Tourism Network. This shows that the TMB does not only target guests but also companies, organizers, municipalities, and media. This multiple role is typical for a destination management organization: it informs the public while simultaneously supporting tourism economic collaboration. Therefore, those professionally engaged with Brandenburg as a travel destination will find not only inspiration there but also structures for cooperation, industry communication, and media utilization. ([reiseland-brandenburg.de](https://www.reiseland-brandenburg.de/kontakt-services/kontakt-beratung/informations-und-vermittlungsservice/))
The current press work underscores this role very clearly. At the Brandenburg Tourism Day 2025, the TMB appeared together with the Ministry of Economic Affairs, Labor, Energy and Climate Protection and the East German Savings Bank Association as organizers. The focus included digital visibility, artificial intelligence in tourism, sustainability, visitor management, and the future of gastronomy. At the same time, Christian Woronka emphasized that Brandenburg must be further strengthened as a travel destination through communication and that the TMB would promote the campaign Brandenburg with all senses for excursions and short trips in the cooler season to position the state as a year-round destination. This is a strong indication of how the TMB operates: not just reactively, but strategically, campaign-oriented, and with a view to season extension, quality, and marketing. ([presse.reiseland-brandenburg.de](https://presse.reiseland-brandenburg.de/pressreleases/brandenburgs-tourismusbranche-diskutiert-zukunftsthemen-3407302))
Why the TMB is so important for Brandenburg travel
For travelers, the TMB is a kind of official entry point into the travel destination Brandenburg. Those looking for information about Brandenburg receive curated content, practical help, and a digital travel infrastructure from a single source. This includes app, newsletter, brochures, map, social media, contact options, and thematic entries into nature, culture, events, and accommodations. For the user, this is particularly valuable because they do not have to search among many scattered sources but find a reliable, state-rooted point of contact. This is exactly why the TMB becomes one of the most important addresses for inquiries related to Brandenburg tourism, travel planning, official information, and service. The site clearly shows that Brandenburg is actively marketed as a travel destination while being editorially explained. ([reiseland-brandenburg.de](https://www.reiseland-brandenburg.de/kontakt-services/kontakt-beratung/informations-und-vermittlungsservice/))
From an SEO perspective, this also explains the dominant search motives behind the given keywords: users want the official name of the organization, the location in Potsdam, contact, imprint, app, newsletter, and the most important service pathways. The search intent is thus predominantly informative and navigational, aimed at the right official page and concrete help. The TMB responds to this with clear pathways, an overview navigation, and a strong mix of digital orientation and classic travel advice. That the website presents Brandenburg as a diverse destination with twelve regions, event-rich highlights, and thematic worlds makes it relevant not only for vacationers but also for media, partners, and industry players. Therefore, those searching for the TMB are essentially looking not just for a company but for the official access to tourism in Brandenburg. ([brandenburg-tourism.com](https://www.brandenburg-tourism.com/))
Sources:
- Brandenburg Tourism: holidays and excursion around Berlin - Official Website
- Services - Travel Planning Brandenburg
- Imprint - TMB Tourism Marketing Brandenburg GmbH
- Brandenburg's tourism industry discusses future topics - TMB Tourism Marketing Brandenburg GmbH
- The new Brandenburg App - TMB Tourism Marketing Brandenburg GmbH
TMB Tourism Marketing Brandenburg GmbH | Potsdam & Contact
The TMB Tourism Marketing Brandenburg GmbH is the central point of contact for many inquiries related to Brandenburg because it is much more than just a name in the imprint. Those searching for the company name, for Potsdam, for contact, for the Brandenburg app, or for the travel newsletter will land at an official information and marketing agency of the state of Brandenburg. The website consolidates travel content, service pathways, press contacts, brochures, app access, and tourist thematic worlds in one place. This is exactly what makes the TMB interesting for travelers, media, partners, and industry players: it connects tourist orientation with official communication and with clear brand work for the travel destination Brandenburg. On the homepage and in the service areas, it is very clear that the TMB positions Brandenburg as a year-round destination while bringing together culture, nature, events, accommodation, and travel planning. ([reiseland-brandenburg.de](https://www.reiseland-brandenburg.de/kontakt-services/kontakt-beratung/informations-und-vermittlungsservice/))
What is the TMB Tourism Marketing Brandenburg GmbH?
The TMB Tourism Marketing Brandenburg GmbH was founded in 1998 and operates as a destination management organization for the state of Brandenburg. This classification is important because it explains why the TMB plays such a central role in the state's tourism communication: it is not simply an advertising agency, but an organization that positions, develops, and markets the tourism offerings in a long-term and sustainable manner. This explicitly includes the brand management of the tourism brand Brandenburg and the associated branding process. Anyone reading the page quickly realizes that the TMB is not focused on a single location or attraction, but on the entire travel destination Brandenburg with its regions, themes, and target groups. This is exactly where the branded search queries around the company name, the location Potsdam, and the official website come from. The company thus works at the interface between public tourism strategy, editorial travel information, and practical visitor guidance. ([presse.reiseland-brandenburg.de](https://presse.reiseland-brandenburg.de/pressreleases/brandenburgs-tourismusbranche-diskutiert-zukunftsthemen-3407302))
The structure of the TMB also includes a clear sponsorship. The shareholders are the state of Brandenburg with 59 percent, the Association of Brandenburg Corporations for the Promotion of the Brandenburg Tourism Industry GbR with 36 percent, and the Berlin Tourism & Congress GmbH, known as visitBerlin, with 5 percent. This shows that the TMB does not operate as an isolated private initiative, but is closely connected with the state and important tourism economic partners. In the current official information, Christian Woronka is named as the managing director; Dr. Friederike Haase is listed as the chair of the supervisory board. This also makes the governance transparently documented. For users, this is relevant because such information builds trust: one immediately sees that behind the portal stands an official structure rooted in Brandenburg that strategically manages tourism and does not just collect content. ([presse.reiseland-brandenburg.de](https://presse.reiseland-brandenburg.de/pressreleases/brandenburgs-tourismusbranche-diskutiert-zukunftsthemen-3407302))
Where is the TMB located in Potsdam and how can I reach them?
The company headquarters of the TMB is located at Babelsberger Straße 26, 14473 Potsdam. This address appears in the imprint, in the newsroom, and in the official contact areas of the website. Additionally, the TMB provides a central telephone number, a general email address, and for travel advice the address service@reiseland-brandenburg.de. Those visiting the website will find not only classic contact details but also direct service pathways such as contact forms, live chat, and links to social media. This is important for seekers because the TMB does not only rely on formal accessibility but also on quickly usable advisory channels for travel planning, questions about the state of Brandenburg, and information for the next tour. The website thus demonstrates a modern service understanding: first orientation, then direct contact, then concrete forwarding to the relevant topic. ([presse.reiseland-brandenburg.de](https://presse.reiseland-brandenburg.de/pressreleases/brandenburgs-tourismusbranche-diskutiert-zukunftsthemen-3407302))
The telephone availability is also officially described, albeit in two contexts. The homepage states that telephone availability is weekdays from Monday to Friday between 9 AM and 1 PM, additionally on October 31 from 9 AM to 1 PM. In the area of information and mediation services, it states that for inquiries that do not result in a booking, feedback will be provided as soon as possible within the service hours of Monday to Friday between 9 AM and 6 PM. This information shows that the TMB distinguishes between general telephone availability and the specific processing of travel inquiries. For users, this is practical because it immediately becomes clear when direct telephone advice is sensible and when the written path via forms, email, or live chat is the better choice. Especially for general inquiries such as contact, address, or service, this clear structure is a real added value. ([brandenburg-tourism.com](https://www.brandenburg-tourism.com/))
The official contact architecture also includes the press contacts of the TMB. The newsroom lists Birgit Kunkel, Patrick Kastner, and Matthias Schäfer as contacts with their respective functions and direct dial numbers. This is more than just an organizational detail, as it shows how strongly the TMB focuses on targeted communication. Press inquiries, tourism campaigns, and professional follow-up questions can thus go directly to the right place. This is particularly helpful for media, industry partners, and cooperation inquiries because the website thereby becomes not only a travel platform but also a credible communication hub. Therefore, anyone searching for imprint, contact, telephone, or contact person in the search field receives not only an address but a well-documented structure that connects travel information, company data, and media work. ([presse.reiseland-brandenburg.de](https://presse.reiseland-brandenburg.de/pressreleases/brandenburgs-tourismusbranche-diskutiert-zukunftsthemen-3407302))
Brandenburg App, Travel Newsletter, and Brochure Ordering
A central theme of the TMB is the Brandenburg App. The official description presents it as a free travel companion for excursions, multi-day tours, events, and overnight bookings. The utility is particularly important: the app has been redesigned to make the offerings clearer and to help users find their destination in the state of Brandenburg more quickly. It works with map and list views, shows the surroundings thanks to automatic location detection, allows filtering by categories, and lets users save favorites in lists. Thus, the app is not just another digital showcase but a practical planning tool for people wanting to actively discover Brandenburg. For inquiries related to the Brandenburg App, excursion destinations, or tour tips, this is a strong signal because the TMB offers directly useful functions here and not just inspiration in the abstract. ([presse.reiseland-brandenburg.de](https://presse.reiseland-brandenburg.de/pressreleases/die-neue-brandenburg-app-3111497.pdf))
The travel newsletter and brochure ordering are also visibly part of the service offering. The website describes the newsletter as a monthly source of information with current vacation and excursion tips. This is particularly relevant for users who are regularly looking for new ideas for Brandenburg rather than just visiting a place once. Additionally, the brochure ordering is clearly listed on the site as a separate service point. Those who prefer to plan analog will still find printed or digitally orderable information. This is complemented by the Brandenburg map with over 12,000 information points and a routing function designed to facilitate vacation planning. That the TMB also directly refers to Facebook, Instagram, YouTube, and other social media channels shows a strong interlinking of classic information, digital inspiration, and further contact. This mix is valuable for both SEO and user expectations as it covers various forms of travel planning. ([reiseland-brandenburg.de](https://www.reiseland-brandenburg.de/kontakt-services/kontakt-beratung/informations-und-vermittlungsservice/))
What themes and travel content shape Brandenburg?
The official website of the TMB is broadly structured and systematically covers the typical travel interests in Brandenburg. On the homepage and in the thematic areas, water worlds, active nature, culture, wellness & water parks, shopping, accommodations, and winter activities are presented, among others. Event highlights, cultural offerings, and nature experiences are also included. Brandenburg is explicitly described as a place where one can dive into sparkling lakes, hike through forests, cycle across wide landscapes, or immerse oneself in history in romantic castles. Additionally, twelve regions full of charm, culture, and history are mentioned. For content planning, this is an important signal: the TMB narrates Brandenburg not only as a geographical space but as an experiential space with clear motivational worlds. ([brandenburg-tourism.com](https://www.brandenburg-tourism.com/))
This is particularly evident in the event and cultural content. The website announces event highlights that bring together Brandenburg, culture, and nature at a high level. The navigation also includes specific event references such as Potsdam Palace Night, Havelland Music Festival, Chorin Music Summer, Elbland Festival Wittenberge, Cottbus Film Festival, Open Gardens, and Christmas Markets. This thematic breadth is valuable for seekers because Brandenburg does not appear as a single excursion destination but as a region with a very dense event calendar. Therefore, anyone searching for programs, events, or an overview of cultural highlights will find an official page that addresses these travel concerns and focuses on regional diversity rather than individual experiences. ([brandenburg-tourism.com](https://www.brandenburg-tourism.com/))
Press, Partners, and the Brandenburg Tourism Network
Another important area of the TMB is networking with press, partners, and industry players. The website not only provides classic travel information but also sections like About Us, Our Partners, Press, Meetings in Brandenburg, and Brandenburg Tourism Network. This shows that the TMB does not only target guests but also companies, organizers, municipalities, and media. This multiple role is typical for a destination management organization: it informs the public while simultaneously supporting tourism economic collaboration. Therefore, those professionally engaged with Brandenburg as a travel destination will find not only inspiration there but also structures for cooperation, industry communication, and media utilization. ([reiseland-brandenburg.de](https://www.reiseland-brandenburg.de/kontakt-services/kontakt-beratung/informations-und-vermittlungsservice/))
The current press work underscores this role very clearly. At the Brandenburg Tourism Day 2025, the TMB appeared together with the Ministry of Economic Affairs, Labor, Energy and Climate Protection and the East German Savings Bank Association as organizers. The focus included digital visibility, artificial intelligence in tourism, sustainability, visitor management, and the future of gastronomy. At the same time, Christian Woronka emphasized that Brandenburg must be further strengthened as a travel destination through communication and that the TMB would promote the campaign Brandenburg with all senses for excursions and short trips in the cooler season to position the state as a year-round destination. This is a strong indication of how the TMB operates: not just reactively, but strategically, campaign-oriented, and with a view to season extension, quality, and marketing. ([presse.reiseland-brandenburg.de](https://presse.reiseland-brandenburg.de/pressreleases/brandenburgs-tourismusbranche-diskutiert-zukunftsthemen-3407302))
Why the TMB is so important for Brandenburg travel
For travelers, the TMB is a kind of official entry point into the travel destination Brandenburg. Those looking for information about Brandenburg receive curated content, practical help, and a digital travel infrastructure from a single source. This includes app, newsletter, brochures, map, social media, contact options, and thematic entries into nature, culture, events, and accommodations. For the user, this is particularly valuable because they do not have to search among many scattered sources but find a reliable, state-rooted point of contact. This is exactly why the TMB becomes one of the most important addresses for inquiries related to Brandenburg tourism, travel planning, official information, and service. The site clearly shows that Brandenburg is actively marketed as a travel destination while being editorially explained. ([reiseland-brandenburg.de](https://www.reiseland-brandenburg.de/kontakt-services/kontakt-beratung/informations-und-vermittlungsservice/))
From an SEO perspective, this also explains the dominant search motives behind the given keywords: users want the official name of the organization, the location in Potsdam, contact, imprint, app, newsletter, and the most important service pathways. The search intent is thus predominantly informative and navigational, aimed at the right official page and concrete help. The TMB responds to this with clear pathways, an overview navigation, and a strong mix of digital orientation and classic travel advice. That the website presents Brandenburg as a diverse destination with twelve regions, event-rich highlights, and thematic worlds makes it relevant not only for vacationers but also for media, partners, and industry players. Therefore, those searching for the TMB are essentially looking not just for a company but for the official access to tourism in Brandenburg. ([brandenburg-tourism.com](https://www.brandenburg-tourism.com/))
Sources:
- Brandenburg Tourism: holidays and excursion around Berlin - Official Website
- Services - Travel Planning Brandenburg
- Imprint - TMB Tourism Marketing Brandenburg GmbH
- Brandenburg's tourism industry discusses future topics - TMB Tourism Marketing Brandenburg GmbH
- The new Brandenburg App - TMB Tourism Marketing Brandenburg GmbH
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Reviews
Bernd Wieduwilt (Immodrom)
2. July 2020
Submitted a hotel booking request on Sunday. Received an immediate email reply. Quote: "We will get back to you as soon as possible within our service hours, as stated below. If you asked us on the previous page to make the booking, subject to the provider's availability for your travel dates, you will also receive your booking confirmation during our service hours. (Please note that requests submitted outside of service hours will not be processed until the next business day.)" Today is Thursday evening. No response to date. If this approach is intended to help accommodation providers... Thank you very much. Very poor service. We have since booked elsewhere.
Precise Resort Marina Wolfsbruch
20. June 2012
We have been a long-standing partner of TMB and are extremely satisfied with our collaboration. We recently reviewed TMB's new "Brandenburg App" and shared our feedback on it in our blog. Here's an excerpt: "...the current version of the Brandenburg App already offers real added value for visitors. In some cases, it can even replace a travel guide. Especially since the app is free and completely ad-free."
Jörg Böhmer
29. September 2021
Spacious restaurant with beer garden; young and friendly service staff; tasty food at reasonable prices.
Lutz Rasemann
10. December 2020
Excellent support for events through the online event calendar.
Stefan Klenke
30. November 2017
Nice people with a good mission.